WRITING

On focus, deep work, and the distraction economy.

Five articles on why attention is hard to protect — and what actually works.

Why We Locked the Session to 45 Minutes

It wasn't arbitrary. Ultradian rhythms, cognitive load research, and why 60 minutes is actually worse than 45 for sustained focus.

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The AI That Decides What You Can Browse

Static blocklists always fail. We built something different: a per-task AI judge that evaluates each domain against what you said you'd work on.

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Your Focus App Isn't Working. Here's Why.

Every focus app gives you settings. Settings are the problem. The moment you can adjust the duration or pause the timer, you've already lost.

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Deep Work as a Company Benefit

Companies spend thousands per head on perks nobody uses. Three hours of protected focus time is the benefit with the clearest ROI — and no one's offering it yet.

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Why We Added a Camera to a Focus App

You can block every website and still spend the sprint making coffee. The presence check is the part people ask about most — here's the thinking behind it.

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